He has published extensively in the areas listed above. At IBM he has received Research Division Awards, Research Commercialization Award, an IBM Consulting Group Engagement Excellence Award, a Technical Group Award and an Outstanding Technical Achievement Award. The technique was used in a number of engagements with a range of businesses.
Over his last decade at IBM, he worked extensively on conceiving, developing, practicing and evolving the “business artifact” approach to building Business Operation Models. His research at IBM spanned a broad range of areas, including Parallel Processing Architectures and Database Machines, Artificial Intelligence and Qualitative Reasoning, and Operational Business Modeling and Business Design. Watson Research Center for over three decades as Research Staff Member.
He received Pepsi’s prestigious MVP award in 1991.īefore joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing and International Business Prior to Tasty Bite, Ashok headed the India desk of Pepsi World Trade in Somers, New York. ×Īshok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally. Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France. She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. Meera began her career in market research at MARG (Marketing & Research Group), India. Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India. Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world.